Bucharest, 22.11.2021: With a 23-year history on the Romanian men's fashion market, the Seroussi brand is part of the portfolio of the J&R Enterprises group, a Romanian-Canadian joint venture that also owns three garment factories in Romania, two in Odorheiu- Secuiesc and one in Botoșani.
The new General Manager of NORADA S.A., Andrei Bușoi, comes with over 15 years of experience in the fashion industry, from top management positions for Romania, but also for Slovenia, as Director of Sales and Operations within the Montecristo group., one of the largest fashion retailers in Central Europe.
Andrei Bușoi: “The new position offers me the opportunity to carry on the story of the Seroussi brand, to open and develop new partnerships, to take advantage of new business opportunities and to launch new collections that offer more and more space for elegance in the life of men in Romania. One of my goals is to create a Smart Casual line to complement the current offer of the SEROUSSI brand.
In 2022 we will orient the Seroussi brand towards a renewed, fresher image, with a more versatile refinement and collections that go through all facets of masculine style, from smart casual outfits to formal and ceremonial suits, all under our slogan "MORE SPACE FOR ELEGANCE".
In addition to the current 10 stores in Bucharest and in the country, we want to expand our own sales network, so that we can reach our customers directly and offer them a complete brand experience. We plan to open three new brand stores in 2022 and analyze the best strategic locations in the current market context. We are considering Bucharest, Constanța and Brașov.
Another important goal for the next period is the digital marketing plan for the development of the Seroussi online store, an increasingly important component of the fashion market, especially in the context of the restrictions generated by the pandemic. "
Seroussi has established itself as a brand dedicated to the modern, refined man, but also to the one with classic tastes. All Seroussi creations are made in Romania, using exclusively quality fabrics, brought from famous weavers from Europe, especially from Italy, such as Cerruti, Reda, Marzotto, Marlane, Comero, Zignone, Tollegno and Paulo de Oliveira from Portugal.
To develop the concept of "total look", Seroussi emphasizes the constant diversification of its offer: in addition to high-class items such as elegant, business or formal suits, jackets, trousers adn coats, Seroussi collections include smart casual items: jackets, pants, raincoats, but also accessories, from shirts, ties, cufflinks, to leather belts and shoes. Seroussi products are being distributed throughout most of the country through the 10 Seroussi stores and over 20 partner stores.