Magazin Seroussi

Bucharest, 22.11.2021: With a 23-year history on the Romanian men's fashion market, the Seroussi brand is part of the portfolio of the J&R Enterprises group, a Romanian-Canadian joint venture that also owns three garment factories in Romania, two in Odorheiu- Secuiesc and one in Botoșani. The new General Manager of NORADA S.A., Andrei Bușoi, comes with over 15 years of experience in the fashion industry, from top management positions for Romania, but also for Slovenia, as Director of Sales and Operations within the Montecristo group., one of the largest fashion retailers in Central Europe. Andrei Bușoi: “The new position offers me the opportunity to carry on the story of the Seroussi brand, to open and develop new partnerships, to take advantage of new business opportunities and to launch new collections that offer more and more space for elegance in the life of men in Romania. One of my goals is to create a Smart Casual line to complement the current offer of the SEROUSSI brand. In 2022 we will orient the Seroussi brand towards a renewed, fresher image, with a more versatile refinement and collections that go through all facets of masculine style, from smart casual outfits to formal and ceremonial suits, all under our slogan "MORE SPACE FOR ELEGANCE". In addition to the current 10 stores in Bucharest and in the country, we want to expand our own sales network, so that we can reach our customers directly and offer them a complete brand experience. We plan to open three new brand stores in 2022 and analyze the best strategic locations in the current market context. We are considering Bucharest, Constanța and Brașov. Another important goal for the next period is the digital marketing plan for the development of the Seroussi online store, an increasingly important component of the fashion market, especially in the

We have always been involved in sport and cultural activities. The brand had the honor of sponsoring the Romanian Paralympic Team by providing the outfit for the presentation of Paralympic athletes at the opening and closing ceremonies of the Paralympic Games in Tokyo 2020. We are proud of you! You are a winning team from the start for your effort and determination! We are glad to be a small part of your story at the Paralympic Games held in Tokyo with the official outfits made by Seroussi for the Romanian Paralympic team. Go Romania!

Seroussi continues to be involved in art and projects of social responsibility. This year, Seroussi outfits can be admired in the movie The Protege, starring Michael Keaton and Samuel L. Jackson. Seroussi was, in 2019, the outfit selected by one of the Oscar winners, Sam Davis, during the award ceremony. Sam Davis contributed to the production, editing and filming of the documentary "Period. End of Sentence." The film won an Academy Award for Best Short Documentary. We are very proud that the Seroussi label has reached the stars. 2021 / June